Case Studies: Elevating Brands & Creators
We bring creators and brands together to create content that informs, inspires, and converts. We use a meticulous approach to ensure every execution has the perfect combination of brand, creator, audience, and content format.
Check out a few of our success stories:
Capital One x Salary Transparent Street
The Ask: Viral TikTok sensation Salary Transparent Street wanted to elevate their brand with a new content format, taking them from short form TikToks and Instagram Reels to long form YouTube.
The Execution: We teamed up with STS to develop, produce, and release a 12 episode YouTube series that gave a peek behind the curtain into various careers, sponsored by Capital One Café.
The Result: The series generated 10 million views across platforms, a six-figure revenue deal, and a series renewal from the brand partner.
Hilton x Amanda Monique Brown
The Ask: Hilton wanted to team up with Amanda to promote their new Spark line of hotels and reach her budget-conscious travel audience in an authentic way.
The Execution: Amanda hopped on a plane to London, soaked in the Spark by Hilton travel experience, and promoted it with an original travel guide and some killer content.
The Result: Amanda’s content drove over 2.1M in reach and resulted in a partnership renewal for Amanda to visit another Spark by Hilton property.
Launching a Dream Podcast for Devon Werkheiser
The Ask: Devon was the star of the cult classic Nickelodeon TV show Ned’s Declassified and, for nearly two decades, his audience was hounding him for a Ned’s reboot, but for adulthood. Devon wanted to do it, but hadn’t yet found the right opportunity.
The Execution: Onomy teamed up with Devon to create Growing Up with Devon, a show about navigating the trials, tribulations, and successes of adulthood with new interview guests the show was developed, produced, and marketed by onomy, with ad sponsors (Rocket Money, Athletic Greens, Manscaped, etc.) on nearly every episode.
The Result: The show lasted 60+ full-length episodes, had dedicated social accounts that grew organically to 200k+ followers, generated over 10 million views, and pulled in 6 figures of ad revenue.
UGC Campaign for BILL.com
The Ask: The BILL team had never previously dabbled in creator marketing before, and was looking for opportunities to engage micro-creators to improve their content engagement on owned channels.
The Execution: onomy launched and managed their first creator campaign, identifying the right creator fits and negotiating creator deals, wrote creative briefs, and ensured content standards through delivery.
The Result: Creator content posted to BILL’s channels has outperformed their content viewership baselines by 500%, driving brand awareness and shareability for BILL on social media.
From the onomy studio:
As part of onomy’s mission to make life easier through content that informs and inspires, we teamed up with creators, brands, and educational institutions to create 25+ mini courses that are free for all. We’re proud to say that these courses have been a core part of helping students transition to life after college at 12 colleges and universities, including USC, UCLA, Pitzer College, and others.
Check out some of our courses here.
Interested in working with us?
Email us at info@onomy.co and we’ll be in touch!